Liz Cruz has a decade of experience in the technology sector and has spent the last 7 years understanding how digitization, the outsourcing of data center management, economic factors, and a focus on sustainability is changing the physical infrastructure for data centers. As a frequent commentator on industry trends, speaker at data center related events, and contributor to technology news publications, she is considered an expert on colocation and cloud, data center power & cooling, and the modularization of data center infrastructure.

Liz is an associate director in the IHS Markit Cloud and Data Center Research Practice and manages syndicated and custom market research reports covering UPS hardware and service, rack power distribution units, IT racks and enclosures, containerized and modular data centers and colocation services. Her team provides companies with accurate market forecasts and share analyses that help clients to identify new market opportunities, make strategic product development decisions, and advise on M&A activity. During her tenure at IHS Markit she has launched numerous research areas and grown revenues significantly year-over-year.

She has a Master’s of Business Administration in Marketing from St. Edward’s University and a Bachelor’s degree in Psychology from the University of Texas at Austin. She is based in the IHS Markit Austin, Texas office.